各會員單位、各二級委員會及有關單位: 根據《中國城市規劃協會團體標準工作辦法》《中國城市規劃協會團體標準工作細則》的規定,經自愿申請,中國城市規劃協會標準化專...
中文標題:基于多元大數據的武漢市商業中心活力指標體系構建及評價
英文標題:Construction and Evaluation of Wuhan Business Center Vitality Index System Based on Multivariate Big Data
作者信息
胡冬冬 武漢市規劃研究院副總規劃師
周星宇 武漢市規劃研究院規劃師(通訊作者)
摘要 城市商業中心是一個城市的核心活力地區。本文利用手機信令、商業網點信息、刷卡消費和人群熱力等多元大數據,對城市商業中心的活力展開兩個方面的研究。第一,整合前人相關的經驗,結合武漢市的實際情況,嘗試構建基于多元大數據的武漢市商業中心活力特征評價體系,包括影響能力、設施活力、人口活力和消費活力四大類因子以及相應的二級因子;第二,以武漢市內 15 個商業中心為實際研究對象,按照上述評價體系,對各商業中心開展實際商業活力的評價并打分,分析各自的特征,期望能為相關規劃和研究提供參考與借鑒。
關鍵詞 大數據;商業中心活力;手機信令;商業網點信息;刷卡消費;人群熱力
Abstract Urban business center is the core and dynamic area of a city. This paper uses multiple big data such as mobile phone signaling, commercial network information, card swiping consumption and crowd heat to study the vitality of urban commercial centers in two aspects. First, integrating relevant previous experience and combining with the actual situation of Wuhan, try to build a vitality characteristic evaluation system of Wuhan business center based on multiple big data, including four categories of factors such as influence capacity, facility vitality, population vitality and consumption vitality. Secondly, taking 15 business centers in Wuhan as the actual object, according to the above evaluation system, evaluate and score the actual business vitality of each business center, analyze their respective characteristics, and hope to provide reference for relevant planning and research.
Keywords big data; vitality of business center; mobile signaling; commercial network information; credit card consumption; crowd heat
來源:《城鄉規劃》2021 NO.5
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